As part of this year's Black History Month, Nike launched a special version of the Black History Month jersey for the England team in recognition of the influential black athletes and their contributions to sports. During the FIFA National Team match, the players of the England team have appeared on the training ground wearing this special version of the England soccer jersey 2020.
Nike firmly believes that sport has the power to unite people, all athletes should be treated equally, and Nike has been committed to working with black athletes in Britain to explore the challenges they face today and to take action to break the barriers, which led to the birth of this new special version of the jersey. Sterling, Abraham and Rushford, three black players from the England team, became the spokespersons for the new shirt, marking Nike's long-term commitment to creating change and inspiring the next generation of black British athletes.
The England soccer Jersey is designed as a symbol of unity and common identity. In addition to its aesthetic look, the bold visual effects are designed to make positive statements and inspiring changes, and the England team preparing for the Euro 2020 qualifiers has replaced the New Jersey in training.
Sterling scored more than 100 goals in his career and played 53 times for the Three Lions. Abraham has scored nine goals for Chelsea this season and has just been selected for a new England team. As for Rushford, at the age of 21, he has played 34 times for the Three Lions in international competitions. Throughout Black History Month, Nike will celebrate the achievements of Stirling, Abraham, Rushford and other black British athletes and their contributions to British sports.
Nike's goal is to engage in further dialogue and stimulate dialogue with long-term partners such as Chelsea, Tottenham Hotspur, the Football Association of England and the Premier League. Throughout the Black History Month and beyond, Nike and its partners are committed to creating a fair playing environment for all black British athletes and ways and opportunities for future generations.
In the next 12 months, Nike will work with Sported, a public welfare organization, to guide 12 innovative young people from London who will inspire and help the next generation to do more sports in their local communities. Nike is also working with relevant agencies to address the lack of attention paid by the British media to women's sports. It is also committed to providing free journalism courses for future generations of sports journalists, aiming to equip newly emerging sports journalists with skills and knowledge and contribute to women's sports dialogue.
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