Under the guidance of the slogan "our orange, our symbol", Puma and Shimizu, Japan, encouraged the football club to jointly announce the team's new home Shimizu S-Pulse Jersey for 2020 season.
Shimizu's 2020 New Home Jersey continues the team's iconic "S-Pulse orange" look and retains the team's famous "map mode" design. The feather like dark pattern covering the New Jersey comes from the arrow used by Tokugawa Jiakang when he hunted hawks. In his later years, the Japanese historical celebrity who loves Hawking very much lived in Junfu City, where Shimizu agitated.
At the same time of releasing the New Jersey, Shimizu encouraged the football club to announce the use of the new club badge. The brand new club badge with modern style still continues the orange shield appearance from Fujiyama, and three blue vertical stripes representing the club's concept of "dream, move and pride" (dream, move and boast) are added.
The club name in the badge is presented in a brand-new font with a modern sense and an expression of sports spirit and attitude. The earth design in the badge has also been improved and displayed in a larger size, reaffirming the club's global pride.
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