Juventus Super Cup Jersey 2019

In 2019, the Italian Super Cup was held in Riyadh, the capital of Saudi Arabia. As one of the participating teams, Juventus and its sponsor Adidas launched a special version of the Juventus Jersey with the number and name written in Arabic for the match.



The special jersey worn by the "Bianconeri" features a traditional Arabic calligraphy design on the number of the Jersey and the name of the player. The design comes from the famous Saudi Moroccan calligraphy artist shaker kashgari. The traditional Arabic calligraphy pattern is added to each jersey number to highlight the word "Juventus". The name of each player will be written in Arabic.



"Through this choice," stressed Giorgio Ricci, Juventus' chief financial officer, "we want to pay tribute to this traditional art form." With this in mind, Juventus has once again proved how close it is to fans from all over the world, and how amazing a Jersey is, which proves its talent for exploring new areas. Working with great artist shaker kashgari makes important events like the Italian Super Cup more special. "



On the other hand, shaker kashgari talks about "how Arab culture is rooted in Pride and passion; just like football teams, players and fans around the world. Calligraphy is one of the oldest traditions, and football is playing an increasingly important role in society: This design combines the two. "