The partnership is crucial for both Liverpool Football Club and Nike. Liverpool is a football club with a long history. It has a unique relationship with its city and has a large number of supporters around the world with its style and attitude. Through new products, new designs and creative cooperation, Nike will serve Liverpool fans and bring passion and vitality to global sports.
"We are very happy to work with a global football club like Liverpool. This strategic partnership will consolidate Nike's position as the best and most inclusive football brand in the world. " Said Bert Hoyt, vice president and general manager of Nike Europe, Middle East and Africa. "With the start of the new season, Nike is looking forward to providing innovative and fashionable products for the club and its fans, while further expanding their common vision to inspire young people and future generations through wonderful football."
These views have also been echoed by Billy Hogan, managing director and chief content officer of LFC. "As early as January, when we first announced our partnership with Nike, we talked about our expectations that Nike would be an incredible partner for the club," Hogan said. "We are very happy to start this journey with Nike, the leader of the global sportswear industry, and we look forward to working together next year to bring athletic performance to our fans And lifestyle products. "
The full home Liverpool shirt 2020 / 21 is a celebration of this new partnership, which recognizes the past and sets the tone for the future. The home image of Liverpool in the new season is composed of the traditional red shirt, red shirt and socks. The more bright red makes the players look more youthful and energetic. It complements the traditional white details of the Home Jersey, and introduces the blue-green into the design of the new home jersey.
For many years, red, white and Turquoise have been the traditional color combinations of LFC, which are closely related to the club badge. With a proud look at the city's live bird, turquoise has a far-reaching connection with the city and has always been an essential element in the shirt of the 1892 club.
"I've been with Nike for six years and I've had an incredible relationship. I know the level of design and innovation required to build such a high-quality shirt, so it's really special to wear this New Jersey as a defending champion in the new season
Liverpool's new season home shirt has a stylish White V-Neck decorated with a turquoise stripe, the same blue-green stripe also appears on the sleeves and socks. As in the past, a flame logo with the word "96" has been added under the collar at the back of the new shirt to commemorate the 96 Liverpool fans who were killed in the Hillsborough massacre.
Thanks to the latest performance innovation technology of Nike, the New Liverpool Jersey has better performance in perspirability, air permeability and ductility. In line with Nike's commitment to sustainability, LFC's new season equipment will be 100% made of recycled polyester fiber, which will be made from recycled plastic bottles.
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