Following the unprecedented breakthroughs made in men's and women's football last season, Manchester City will also wear a brand-new uniform this season to fight for higher honor and wear the club's 125th anniversary logo.
The New Home Jersey is inspired by the long history of Manchester city culture and celebrates the fearlessness, struggle and temperament of Manchester Cotton Mill during the Industrial Revolution. The knitted jacquard corrugated pattern of the jersey fabric is the classic work of the textile machine at that time, and it is also an indispensable pronoun of the Manchester Industrial Revolution. The traditional Manchester City Blue complements the right purple, which pays tribute to the team's historic Away Jersey and is the first time that the design of Manchester City's Home Jersey has appeared in purple.
At the same time, the new Away Jersey pays tribute to the "Madchester" elements are also integrated into the design. From the late 1980s to the early 1990s, it was a period of extraordinarily active cultural development. Inspired by the legendary nightclub The Haiend, a gathering center of trendy music, bands, DJ and art and culture, the brand-new away sportswear refers to the logo design of The Haiend, with black as the background, bright yellow stripes on the left shoulder and details as the basis. Peach pink ornaments and blue are the highlights, showing the legendary culture of Manchester City in a colorful way, and further feeling the heartbeat and rhythm of the city.
"The partnership between Manchester City and PUMA has long been confined to football. We hope that by linking Manchester's unique historical and cultural elements, we can tell the story of our Jersey more perfectly, so that local fans of the club, even fans from all over the world, can love and devote themselves to football. "Adam Petrick, PUMA's director of global brand marketing, said," Whether on the pitch or in the broader football culture, such as games, communities, fashion and music, we all look forward to working with Manchester City to go a step further. That's the secret of winning that we are closely linked to fans of all ages. "
It was this collaborative approach that led to last night's new home and Away Manchester City Jersey 2019/20 conference in Mayfield Depot, Manchester. The event is hosted by Bugzy Malone, a local singer who is a Manchester City fan, and reflects the indispensable role of music in the cultural cooperation of football. Bugzy Malone, Sergio Agueero, Oleksandr Zinchenko, Manchester City U14 women players and Pep Guardiola also appeared in short films of Manchester City's new home and away jersey.
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